Iran NPC, Tehran:
Milano Cortina 2026 unveiled a
"dynamic" visual identity on Thursday, aimed at capturing
"Italian spirit, movement, and art," alongside pictograms that
“embody the athletes' movement and elegance” as they compete in the upcoming
winter event.
Following a phase of collaboration between International
Federations and Milano Cortina 2026, pictograms for six Paralympic sports and
16 Olympic sports were designed.
Look of the Games
The Look of the Games is not just a design concept, but it is
the visual identity that characterises each edition of the Games. It reflects
the soul, heritage and cultural artistry of the host nation.
The Look of the Games will be
showcased across venues and slopes, in the host cities, as well as in the
merchandising and in both online and offline communications for Milano Cortina
2026. It will be that unmistakable image recognised by billions of viewers on
their screens, felt by fans on the slopes and in the arenas, and accompanying
the media in telling the stories of the great achievements of the top athletes
in winter sports.